02 / FILM & BRAND STORYTELLING
Beyond a view.
A connection.
Video brings together a message, a point of view, and an audience. My work focuses on giving those pieces a shared direction—from the brand brief through production collaboration and promotion.
Watch Forest Lake on YouTube ↗FOREST LAKE / 2023 ONWARD
Brand thinking.
Stories in motion.
As Forest Lake’s Branding & Digital Marketing Head, I provide brand and overall strategic oversight for its YouTube video work uploaded from 2023 onward. I collaborate with production companies and manage promotion to help the films reach their audience.
My contribution: brand and strategic oversight, collaboration with production companies, and video promotion.
Production credits: filming, editing, and other production roles belong to the respective teams credited on each film.
WATCH THE WORK
Explore the
film collection.
Watch the films on Forest Lake’s official channels, where you can also find the original descriptions and production credits.
A film needs
more than a frame.
A clear brief.
Connect the creative idea to the brand’s purpose and the people it needs to reach.
A shared direction.
Work with production partners to keep the message and the treatment aligned.
A path to its audience.
Plan promotion as part of the work, so the finished story has a place to go.
THE NEXT STORY
What does your brand
need to say?
Tell me about your audience, the message you want to communicate, and where the film will be seen.
Discuss a video project ↗